Yogurt is the modern version of the old fashioned “miracle cure” medication. 

You know, those miracle medications that were peddled at circuses and carnivals in the Wild West? They had the ability to cure any disease, even prolong life?

These days, if you put yogurt on anything, especially Greek yogurt, you can make it healthy.

Abracadabra. Hocus Pocus. Presto Chango. Shazam.

Post Honey Bunches of Oats Greek Honey Crunch is the newest miracle.

It’s a bit of magical thinking to call the yogurt that’s in this cereal yogurt. It’s a pinch of yogurt powder mixed in here and there with whole-grain wheat, oats, sugar, rice, corn meal and oil. Yum.

Check out the ingredients.

Maybe that’s why the Center for Science in the Public Interest’s Nutrition Action Health Letter calls this Honey Bunches of BS.

According to the CSPI April Health Letter:

  • The yogurt powder is heat treated, which kills the active yogurt cultures. And,
  • The protein, which is only 1 gram more than the regular Honey Roasted Honey Bunches of Oats, comes from milk protein isolate, whey, and non-fat dry milk solids…not from yogurt.

If that’s not enough…when I looked at the ingredient list I saw that sugar shows up 11 times. Eleven Times!

Give your kids this cereal if they like it—as an occasional treat.

But don’t teach them this stuff is actually yogurt.

Read Is “Yogurt-Covered” Really Yogurt? for more on yogurt miracles.

And if you want your kids to reap the benefits of yogurt, give them the real stuff.

Preferably in plain.  Read The Magic of Yogurt.

“I feel healthy” the woman in the ad says. Proof the magic is working!

~Changing the conversation from nutrition to habits.~